Hi, This is Lauren
I’m a Senior Designer with 15+ years of experience creating visual identities, packaging, and marketing design for consumer brands, publications, and creative teams. As a contract designer and consultant, I collaborate across disciplines to develop thoughtful, cohesive creative from product and packaging to campaigns, editorial, and branded experiences.
I enjoy taking a project from the initial concept through the details that make the final work feel considered and complete. Whether developing packaging for personal care products, creating accessories for a global entertainment brand, or supporting marketing and editorial initiatives, I focus on making the creative both visually compelling and purposeful.
My experience spans a range of consumer-focused categories and products, including beauty and personal care, hand soaps and lotions, lifestyle products, and Disney accessories. Working across product, packaging, and marketing has given me a broad perspective on how a brand comes to life across different formats and audiences.
I also bring a background in calligraphy and hand-lettering, which continues to inform my appreciation for typography, craftsmanship, and the small details that give a design its character. I recently published a book exploring hand-lettering through creative coloring for both adults and kids.
I’m at my best when I’m working with a great creative team, bouncing around ideas, solving problems, and refining the details until everything comes together. I value collaboration, curiosity, and design that feels both intentional and effortless.