Early sketches were created to explore the carton structure, front panel layout, and branding elements.
The Nestea carton design combines bold branding, clear product information, and realistic production details.
The finished packaging was presented with professional product photography to showcase the design in a clean, commercial setting.
Designed for Davines, an Italian professional haircare brand, this brochure features clean layouts, soft colors, and botanical illustrations. The design presents the brand's products and values in a clear, elegant, and easy-to-read format.
The final packaging design features floral patterns and an interactive opening that displays the makeup products. The goal was to create a premium look while making the unboxing experience more engaging.
These early sketches show different ideas for the package structure, opening style, and product layout. They helped explore the best design before creating the Phase 1 final artwork.
American Spirit Product Line
This portfolio piece showcases a fresh brand refresh for the American Spirit product line, starting with creative concept sketches for updated packaging graphics and layouts. These ideas came to life in a striking 2008 print campaign for ELLE magazine, blending bold visuals with clear messaging. The final design highlights how a cohesive brand identity can successfully translate into high-impact editorial advertising.
This project is all about bringing a vintage, handcrafted feel to a line of seed packets for Sean Conway Garden Style.
Instead of looking like mass-produced plastic packets, we wanted them to feel like something you’d pick up at a high-end boutique greenhouse. The design leans into classic botanical art, soft pastel green tones, and elegant typography to give the whole collection an artisanal, curated vibe.